Target customers in several states are discovering white supremacist propaganda – with the phrase “It’s okay to be white” – tucked inside their boxes of diapers, according to the Anti-Defamation League.
The laminated, index-sized cards containing the racist message have turned up in Pampers and Up & Up brand diapers in Washington, DC, Florida and Tennessee.
On the other side, the card lists websites to white supremacist groups, including The Right Stuff, the Daily Stormer and the Traditionalist Worker Party.
Tad Russell found the message inside a big box of Pampers he bought for his 3-week-old daughter from a Target in Hixson, Tennessee last month, according to WRCB TV.
“Picked up a case of diapers, because you don’t want to get the small package, you want to get the big package. So I picked up a box of newborns,” he said. “Diapers come in these two big plastic sleeves. You pull those out, and I noticed something drop and fall. And I know that sometimes companies will put coupons in boxes.”
Russell was shocked after reading the card.
“It said ‘It’s okay to be white,’ and I looked on the back and it was just five or six websites that I recognized the language that was used from the Charlottesville incident late last year,” he added.
Target and Pampers are both investigating the incidents.
“We sincerely apologize and share our guest’s concerns about the inappropriate message they found in their Target purchase,” a Target spokesperson told Adweek. “We’re working to urgently address this matter and are actively investigating this with our security teams. While we’re not able to share specific details of the investigation, we encourage any guests who may have received this message to share their experience by calling Target Guest Relations at 1-800-591-3869.”
The slogan has long been affiliated with white supremacist movement, which has used the phrase on fliers since 2005, according to the ADL.
Ku Klux Klan groups have also used the #IOKTBW hashtag on Twitter since 2012.